content & experience

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Make content work for your teams and your customers.

Content is the connective tissue of your digital experience. When it’s well-structured, easy to manage, and designed around real customer needs, teams move faster and customers get more value. We help you build that foundation and keep it improving.

What we help you solve

  • Rigid templates and duplicated content that slow publishing

  • Inconsistent experiences across brands, markets, or channels

  • Fragile content models that don’t support localisation or personalisation

  • CMS investments that still leave editors blocked or dependent on devs

  • Experiences that look good but aren’t measurable or easy to evolve

 

Discover - build - grow

Where this fits

Content & Experience typically leads during Discover and Build, then continues into Grow as we learn from usage and refine. We work closely with product, design, and engineering so decisions hold up in production.


What we do

  • Content Blueprint
    Define content types, relationships, and ownership. A platform-agnostic model that’s ready for implementation.

  • Modular Content Framework
    Reusable blocks and patterns for multi-brand, multi-market publishing that’s flexible for editors, and consistent for customers.

  • Editorial Workflows & Governance
    Clear roles, permissions, and change practices that reduce rework and speed up releases.

  • Design–Content Alignment
    Systems, tokens, and patterns that travel cleanly from design to code to CMS.

  • Localisation & Personalisation Readiness
    Structures and processes that support variation without chaos.

  • Experience Enhancements
    Targeted apps, journeys, or features that extend your platform and deliver measurable impact.


How we work

  • People and relationships at the centre
    We align stakeholders early and keep them close, so momentum isn’t lost to rework.

  • Independent and open
    We’re vendor-agnostic and share our methods. Your organisation stays in control.

  • Built to ship, then improve
    We connect content models to real delivery: automation, observability, and analytics that support continuous improvement.


Why Lab Digital

  • Depth in composable content
    Headless-first practice that balances flexibility for editors with reliability in production.

  • Strategy that ships
    Structures and systems designed to reach production quickly and evolve without starting over.

  • Proof in complex environments
    Multi-brand, multi-market setups are where our systems approach pays off.

 

commerce doesn't have to be complicated

We create composable solutions to manage the complex challenges of modern digital businesses like yours.To find out how we can help you, get in touch for a no-strings chat, and someone from our team will contact you as soon as possible.