HBM Machines was ready to move away from a monolithic platform that limited growth and flexibility. The focus was on creating a modern, composable foundation that enables smarter commerce and automation and scales effortlessly as the business grows.
Our work / HBM Machines
One platform, seven markets: HBM Machines scales across Europe.
HBM Machines was ready to move away from a monolithic platform that limited growth and flexibility. The focus was on creating a modern, composable foundation that enables smarter commerce and automation and scales effortlessly as the business grows.
Flexibility to integrate best-in-class tools, instead of being tied to a single, all-in-one system.
Scalability through a multilingual setup with localised catalogues, pricing, and content. Ready to expand into new markets.
We worked as a single, integrated team with HBM. The engagement began with a definition phase to align on requirements, UX and architecture. We then delivered an MVP that covered the core journey end-to-end, and continued on a clear roadmap to full replacement.
Close collaboration was essential. To keep decision cycles short, the teams co-located twice weekly in Utrecht and Waddinxveen. This enabled rapid knowledge transfer, hands-on training with the new stack and smoother planning across design, engineering and merchandising.
The new platform launched first in Austria, a new market for HBM and a strategic choice to validate the new setup with minimal functional and commercial risk. This approach allowed the team to fine-tune the platform before migrating legacy stores in Germany, France, the Netherlands, and Belgium over the following year.
The result is a single, composable codebase with market configuration, consistent product data and a content model that supports richer merchandising across all storefronts. Later on, we also opened new markets in Spain and Italy.
We built on a composable architecture that lets HBM select and evolve best-of-breed services:
Founded in 1972 in Gouda, HBM Machines has grown from a small tool shop into a European supplier of machinery, tools and accessories. The company aims to make quality tools accessible through a broad, fairly priced range, and continues to expand its European presence.
We help retailers move to a composable, single-codebase platform that expands market by market. Let’s talk about where you want to grow next.