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Customer experience strategy is about positive experiences throughout the customer journey and determining the ideal approach to provide them. But it is perhaps mostly about understanding customers.
We operate at the intersection of customer needs, business goals, and technology because we believe the best solution hides where those forces meet. By applying several practices in service design thinking, we can combine those three domains and define what we need to focus on, either through a service blueprint, a customer journey map, or something else. We are always open to new ideas, we work agile and iterative, and we have developed our own view on design sprinting, workshopping, and (digital) collaboration. Every project deserves a tailored approach; as such, we tread carefully when it comes to standardization, never losing sight of the end goal: a happy customer.
As such, generating data to validate our ideas comes naturally to us. We are geeks and love data to back our bold claims up. That doesn’t mean we don’t trust our instincts, and in some cases, our gut feeling triumphs over reason. In addition, data isn’t always available or relevant. It’s all about finding the sweet spot.
In practice, we organise usability tests, interviews, workshops and design sprints. We build clickable prototypes and integrate them with analytics, optimisation tooling and CRM/ERP. In other words, from quantitative to qualitative research and an approach to use the generated insights to improve, we have you covered.
Let’s be honest. Data has always been important. But our access to valuable data keeps getting better and better. There is a plethora of powerful tooling at our disposal, and our processes around those tools keep improving as time goes on. We will help you seize control of your data by challenging you to break down your main objective into key performance indicators and bite-sized chunks. We will help you pick the right tools for the job to analyse, experiment and optimise – and turn everything into an effective and enjoyable recurring cycle.
Design is about solving problems with creativity and flair
About creating colourful compositions, hierarchy and structure
Design is about speaking the language of customers
About increasing clarity and reducing complexity
Design is about being pragmatic and buoyant
It’s about daring to reject the status quo
And embracing, yet iterating on, best practices
We are designers
A staple in our way of working is co-creation. We love workshopping, whether it’s about inspiration or getting our hands dirty and sketching the ideal flow or storyline. Content – and more specifically: messages aimed at specific target audiences – play a major role in our approach, and we have developed deliverables to map them.
If you are in need of an organisation that will challenge your visual identity, your creative goals and your brand strategy - an agency that understands technology like no other that will help shape a next-level digital experience
we would love to hear from you.