Most organisations know AI matters. Few know what to do about it. The AI Maturity Assessment gives commerce leaders a clear, honest picture of where their organisation stands today and a concrete plan for what to do next. No generic frameworks. No strategy decks that gather dust. Just practical next steps based on what's actually true about your stack, your data, and your team.
"Everyone has an AI strategy. Few have AI in production."
The gap between AI ambition and AI reality is growing. Leadership teams are under pressure to act, but most organisations are stuck in a loop of proof-of-concepts that never ship, vendor demos that don't connect to real business problems, and internal debates about where to start. The longer this goes on, the wider the gap becomes between companies that are moving and companies that are planning to move.
You can't separate hype from substance
Every vendor promises AI-powered everything. Your team lacks a shared, realistic understanding of what's possible with your current data and infrastructure, and what's just noise.
You don't know what you don't know
Data quality issues, governance gaps, missing capabilities, technical debt in the platform. These blockers are invisible until you look for them systematically.
There's no shared priority
Different stakeholders see different opportunities. Without a structured assessment, AI initiatives compete for attention instead of building on each other.
The AI Maturity Assessment is a structured engagement that moves your organisation from "we should do something with AI" to "here's exactly what we're doing and why." We work with your leadership, technical, and commercial stakeholders to assess where you are, identify where AI can create the most value, and deliver a roadmap you can act on immediately.
AI maturity snapshot — a structured assessment of your current state across data readiness, platform architecture, organisational capability, and governance
Prioritised use case shortlist — the two or three highest-value AI opportunities for your specific business, mapped to impact and feasibility
Gap analysis — what's missing between where you are and where you'd need to be to ship the top-priority use case
90-day action plan — concrete next steps with owners, covering quick wins and foundational work
Executive summary — a one-pager your leadership team can use internally to build the case for investment
We send an intake questionnaire and run focused interviews with your tech, data, and commercial stakeholders. This gives us a realistic picture before anyone's in the room together.
We synthesise the interviews into a preliminary maturity assessment and build a structured workshop agenda seeded with the real issues we've already surfaced.
A 3 to 4 hour facilitated session with a cross-functional group of 4 to 8 participants. Not a brainstorm. A structured process that turns ambiguity into prioritised action.
We produce the full deliverable set: maturity assessment, use case shortlist, gap analysis, action plan, and executive summary.
We present findings and the roadmap to your broader stakeholder group, surfacing follow-on opportunities naturally.
A follow-up call to discuss progress and where implementation support might be needed.
The assessment is designed for mid-to-large organisations with an established digital platform and a team that’s ready to act. You don’t need to have AI expertise in-house. You do need a senior decision-maker who can sponsor the outcomes and a willingness to look honestly at where you stand.
Typical triggers: competitors making visible moves with AI, internal pressure from leadership to show a plan, or a proof-of-concept that went nowhere and left the team unsure what to do next.
This is not for organisations that:
Don’t have a digital platform yet (solve that first)
Want a vendor comparison rather than a capability assessment
Are looking for a plug-and-play AI tool rather than strategic direction
This isn’t a service we designed in a workshop and put on the website. It comes from real engagements with real clients. At Rensa, we’re leading an ongoing AI innovation track. With HBM Machines, we’ve built and validated AI proof-of-concepts. For Frasers Group, we ran an AI hackathon and are now helping bring that experimentation into production.
The assessment takes what we’ve learned across these engagements and makes it available as a structured starting point for organisations that know they want to move on AI but aren’t sure where to begin. Our recommendations are grounded in implementation experience, not theory. We understand the tech stack, the data challenges, and the organisational dynamics that determine whether AI initiatives actually land.
Rensa — Ongoing AI innovation track across the full customer lifecycle
Frasers Group — AI hackathon to production: moving from experimentation to implementation
HBM Machines — Building and validating AI proof-of-concepts for industrial commerce
Heijmans — AI-first application development (in progress)
Ready to move from AI ambition to AI action? The assessment gives your leadership team everything they need to make an informed decision about where to invest.