Our work / Zeeman
From legacy to leading-edge: Zeeman’s omnichannel transformation.
Zeeman’s key business challenge was that their existing platform couldn’t support their strategic shift towards an omnichannel approach in a business-agile way. Their monolithic setup made any change complex and costly even with a good partnership with previous vendors. Outdated systems and clunky product-data management were holding them back, limiting flexibility and rapid adaptation. Recognising these obstacles, Zeeman embarked on a complete replatforming and redesign to empower their evolving digital strategy.
The legacy system made changes complex and costly, hindering agile support for an omnichannel strategy.
Without a structured PIM, product data was inconsistent and siloed, impacting operational efficiency.
The outdated platform couldn’t keep up with rapid market expansion and evolving digital needs.
Managing accurate product and content data across markets was overly burdensome and slowed innovation.
Together with the ecommerce team at Zeeman we took a composable approach breaking the solution into smaller, specialised components, each focused on tasks like product information, search, or content management, and connecting them seamlessly through APIs from Bluestone PIM, commercetools, Storyblok, and Algolia. By starting with our accelerator platform Evolve we ensured the system scales effortlessly, and our headless design keeps the front end and back end working independently for optimal performance. Leveraging Evolve’s ready-to-go front end, we had a test environment running in days, allowing quick iterations without lengthy design cycles.
Shifted from a monolithic system to an API-first, MACH architecture.
Integrated top-tier tech like Bluestone PIM, commercetools, Storyblok, and Algolia.
Rapid testing and iteration using the Evolve accelerator platform.
Our work has transformed Zeeman’s online presence into a fast, secure and future-ready experience. Customers enjoy lightning-fast loading times, improved search, and a mobile-friendly design that works on any device. The refreshed visual design aligns with Zeeman’s latest store format, ensuring a consistent, intuitive experience. Behind the scenes, enhanced security and reliable performance keep data safe while simpler management speeds up updates.
Lightning-fast load times and smooth navigation.
Intuitive design that builds trust.
Robust security and reliable performance.
Agile updates and scalable management.
Future-ready tech for continuous innovation.
Working with Zeeman has been a close partnership. That alignment goes beyond the working relationship: Zeeman’s approach to responsible business matters for how Lab Digital views the role of business in society. We were happy to commit to their two-way code of conduct and, alongside the replatforming, agreed to collaborate on a future project for social benefit.
We joined forces with top technology providers to create a seamless digital ecosystem for Zeeman. Storyblok CMS enables dynamic, localised storytelling through a headless design; Algolia delivers lightning-fast, personalised search; and commercetools offers a flexible, headless commerce architecture built for rapid iteration and scalable growth across markets. Bluestone PIM ties it together by centralising and enriching product data with an API-driven approach — all integrated using our composable accelerator platform, Evolve.
Zeeman is an EveryDayLowPrice retailer known for offering quality fashion and home essentials at affordable prices. With a strong presence across the Netherlands, the brand has earned customer trust and is embracing digital transformation to enhance the shopping journey and expand its market reach — alongside a firm commitment to responsible business practices.
We help retailers move from a monolith to a composable, API-first platform that scales — without lengthy design cycles. Let’s talk about your transformation.