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Danone needed to augment existing experience platforms – which already had an essential role in the customer journey of the Danone brands - with e-commerce functionality, in a smooth and seamless way. They had to be able to scale fast with as little tailoring as possible.
Centralise multiple regions, multiple languages, multiple brands into 1 platform available for all relevant channels.
Turn user-experience oriented websites into fully functional e-commerce platforms.
Ability to roll out to new markets as they become ready.
Successful ecommerce rollouts in 10 distinct markets.
Over 380K orders processed, signifying strong market adoption and customer engagement.
The platform is based on infrastructure in Amazon Web Services. It uses the MACH-solution commercetools as primary e-commerce engine, connected to centrally maintained sources such as PIM, DAM and ERP. Of course, the landscape foresees connections to necessary tools like payment providers and shipping/warehouse solutions. The total architecture is meant to be ready-to-use and unlocks integrated headless e-commerce possibilities for new markets.
Together with Danone, Lab Digital created a collaborative atmosphere that enabled us to combine steady and high-quality technical development with an end-user-focused experience while doing fast rollouts in a large and international environment. We began with a thorough discovery phase up front to define the technical strategy and investigate the most suitable solutions to composing a modern headless landscape. The platform's initial development, rollouts and maintenance were taken care of by a multi-disciplinary development team in close cooperation with Danone.
Danone’s century-long Specialized Nutrition story started in 1896 Netherlands with Nutricia. Since then, they rely on brands, programs and support services to provide worldwide opportunities for healthy growth and development in early life, as well as during periods of eating and drinking difficulty. Today, Danone offers the target audience an alternative digital commerce platform when retailers and pure players are saturated.
