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technology trailblazers - glen dimplex heats up e-commerce


the challenge

With all the brand sites built on Acquia, Glen Dimplex was seeking a solution to make all brand sites transactional to consumers with a quick time to market, with a minimal impact on the technical landscape.

  • Transform experience-oriented brand websites into ecommerce platforms
  • Apply a composable architecture frame to the existing technology
  • Ensure a rapid time-to-market capability


3 markets

  • DTC platform launched in 3 markets

6-8 weeks

  • average time to market for new regions

Commerce enabled

  • on existing Acquia sites with a standardised framework
our approach

We worked closely alongside the internet agency that handles the brand sites for Glen Dimplex. Precise coordination resulted in a pleasant collaboration, meeting the agreed deadlines and a smooth launch of the ecommerce capabilities.

  • Supported the Glen Dimplex digital team with strategic and technical guidance to build a long term roadmap.
  • Created a framework to add commerce capabilities to existing brand websites.
  • Collaborated with Glen Dimplex’s team and other suppliers to deliver training and operational support.

technology & tools

We integrated commercetools as the commerce solution within the existing Acquia websites. Commercetools provides the cart- and the checkout-functionalities, this allowed us to easily add transactional functions to the existing website without interfering with existing technology. By using a composable architecture, Glen Dimplex can roll out new brands or regions in 6-8 weeks without having to change the existing brand sites.


composable doesn't have to be complicated

We create composable solutions to manage the complex challenges of modern digital businesses like yours.

To find out how we can help you, get in touch for a no-strings chat, and someone from our team will contact you as soon as possible.

about glen dimplex

Glen Dimplex, headquartered in Ireland, is the largest manufacturer of electrical heating appliances globally and a leading provider of domestic appliances, cooling, ventilation, and renewable energy solutions. Incorporated in 1973 as Glen Electric with 10 employees, the company now has annual revenue exceeding €1.5 billion and employs over 8,000 staff across Europe, North America, Asia, and Australia/Oceania.