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global reach, local touch: spring gds's unique approach


the challenge

As Spring operates in many markets, with different products and services, one of the biggest challenges was to make sure their global organization shines through in their local expertise; to create uniformity and consistency in content as well as brand perception. Lab Digital collaborated closely with the Spring team to create a new, modern marketing website based on a solid, sustainable content infrastructure.

  • Improve organic lead-generation via website
  • Establish an infrastructure to manage multilingual content creation for multiple regions effectively
our approach

The Spring team worked with a well-balanced group consisting of customer experience designers, visual designers, developers, testers, and project management professionals.

  • Interview key stakeholders to ensure the new website reflects needs and expectations
  • Provide a comprehensive component library, ready-to-use for future updates
  • Create exhaustive accessibility guidelines, setting the right path for content creators to easily populate the website

technology & tools

Based on insight from international stakeholders, Lab Digital designed and developed a platform that allows Spring to tell its story and provides scope to further digitise and expand its services. The Wagtail CMS makes managing this multilingual platform, that has unique content per region, almost as easy and fast as sending shipments internationally.

Within Wagtail, we created one main site. Copies for local sites are auto generated and contain translated content (such as buttons, menu items, forms, and standard copy) to minimise manual actions. This makes content management so much easier.


about spring gds

Spring GDS (part of PostNL) is the largest independent cross-border logistics provider in the market. Based in the UK, it handles over 100M+ shipments per year, and ships to over 190 countries via offices in more than 15 countries. Their customer-first approach has, for over 20 years, meant they listen to their customers' needs for custom tailor shipping solutions that fit their business, not someone else's.